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We all love low prices, or at least lower prices. However, as a company a low...

We all love low prices, or at least lower prices. However, as a company a low price strategy may not be the best decision to follow. There are many dynamics that come with low price. Why would a company adopt a pricing strategy that is not low price?

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Answer #1

Setting prices for the products or services seem to be the challenging task for any managers. Generally pricing policy of a company refers how a company would set the prices for its products & services based on costs, value, demand & competition.

Companies generally don’t prefer low prices for their products for the following reasons:

  • To increase their short term & long term profits.
  • To increase their cash flow.

Managers must also consider the current market conditions when developing their pricing strategies to ensure that the price policy they select would fit the prevailing market conditions.

As we all know the basic formula, cost + profit = selling price, companies mostly follow only this approach in fixing the price for their products. No organizations would fix a high price for their product without any reason & at the same time they also don’t fix a very less price for the product.

A company adopts to fix a higher price for the above mentioned reasons & also to have a gain in their production. When producing a product, a company would incur various costs like raw materials, advertisement, it must pay its suppliers, marketing people, its employees the salaries & these are the costs which are included in the price of the product to earn reasonable amount of profits.

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