Storico Co. just paid a dividend of $1.65 per share. The company will increase its dividend by 24 percent next year and then reduce its dividend growth rate by 6 percentage points per year until it reaches the industry average of 6 percent dividend growth, after which the company will keep a constant growth rate forever. If the stock price is $46.84, what required return must investors be demanding on the company's stock? (Hint: Set up the valuation formula with all the relevant cash flows, and use trial and error to find the unknown rate of return.) (Do not round intermediate calculations. Enter your answer as a percent rounded to 2 decimal places, e.g., 32.16.)
D0 = $1.65 per share
Dividend will grow at (g1) = 24%
Thereafter the dividend growth rate will start declining by 6% per year until it reaches 6% per year which is industrial average
D1= D0(1+g1) = $1.65*(1+24%) = $2.046
g2 = 18% (24%-6%)
D2= D1(1+g2) = $2.046(1+18%) = $ 2.414
g3 = 12%
D3 = D2(1+g3) = $2.414(1+12%) = $2.704
g4 = 6% (now growth will be constant as it has reached the industrial average)
D4 = D3(1+g4) = $2.704(1+6%) = $ 2.866
Now, calculating required return(ke) by using IRR technique in dividend discount model;
Taking ke = 10%
P0 = $59.7183
taking r = 11%
P0 = $ 47.6915
Now, calculating ke
ke = 11.10%
So, required return must investors be demanding on the company's stock is 11.10%
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