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Please help: The table below shows the relationship for a hypothetical firm between its advertising expenditures...

Please help: The table below shows the relationship for a hypothetical firm between its advertising expenditures and the quantity of its output that it expects......

NOTE: For the 1st question, Options for the first drop down (Marginal effect of advertising) is "increasing, decreasing, or negative" and for the second drop down is "specialization, economies of scale, or diminishing marginal returns"

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Answer #1

Answer : The marginal effect of advertising is decreasing due to diminishing marginal returns .It means that each added input of advertising leads to a decreasing rate of Quantity demanded.It is best to stop in this phase.

The firm should spend $1.20 on advertising expenditure.

MC = 10

After 8 million Quantity marginal revenue is less than Marginal cost. It shows that it is best for the consumer to produce 8 million Quantity where marginal revenue is 11.

Using Economic principle makes the law that set advertising such that marginal benefit from advertising is equal marginal cost of advertising. Marginal revenue is not less than marginal cost.

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