A. Strategic Planning.
B. Operational planning.
C. Strategic planning.
D. Strategic planning.
E. Operational Planning.
You work for a not-for-profit organization that is committed to sustainable development and trains urban youth...
Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...