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Question 4 (1 point Last year the Simple Company sold 10,000 units of a product for $25. For this year the marketing manager believes the firm should decrease price to $20. The marketing manager is now trying to forecast sales and revenue for this year. If demand for the product is inelastic and all other market conditions remain the same, which of the following should MOST LIKELY NOT be part of the forecast? overall unit sales may increase to 11,500 overall unit sales may increase to 12,400 overall unit sales may increase and total revenue will increase overall unit sales may increase and total revenue will decrease
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Answer #1

Since product has inelastic demand the change in price will lead to minimal or marginal increase in quantity and hence total revenue will be lower than before.

Hence, correct answer is overall unit sales may increase and total revenue will increase. Which is not possible.

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