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Scenario: Pixem Satellite Photos Russia Pixem Satellite Photos Russia, a specialized photography products firm, is planning to internationize via expansion into Russia as its key foreign market. Given that Russia has undergone significant economic transformation for several years, Pixem executives feel confident that this market offers them great potential growth. Russias transition was from Select one a. a mixed economy to a centraly planned economy b. a centrally planned economy to a free-market economy c. a capitalist economy to a mixed economy d. a market economy to a centrally planned economy
Scenario: Susan Wu Susan Wu, a Chinese-American, has a company that advises clients with expansion strategies for entering China. Most of Susans current client firms are mid-size or small exporters who want to grow their business by tapping the Chinese market. She is putting togethera symposium for them. She has a set of questions they will probably ask her. What do you think her response would be to this question Are the Chinese generally as business-oriented and formal as we are here in the U.S.? Select one: a. Dont overlook the importance of personal relationships; friendship comes before business in China b. The Chinese are very fiexible and will easily adapt to your cultures way of doing business c. The Chinese operate very much like Americans, for them business is more important than pleasure. d. The Chinese dislike guessing games; give them your sales pitch right away and let the meeting develop.
A small but successful toy make located in Viet Nam, Funfare Inc., has had considerable success for five years in its home market and now is researching expansion through internationalization. Which stage of internationalization is Fanfare in? Select one: a. active involvement □ b, experimental involvement c. pre-export d. committed involvement
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