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QUESTION 4 The driving forces of change analyses is an internal analysis the firm conducts to evaluate those forces within th
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4. Driving forces of change involves not only internal forces but also external forces that have impact on the performance of the firm, so the firm should analyse both internal as well as external forces of change, which will impact the implementation of a competitive strategy.

5. key success factors are those which are from external forces that will have an impact on the successful running of the firm, of the given options, the following are the key success factors,

a low number of competitors, a low cost manufacturing efficiency, a strong distribution network.

6. The answer will be 5 because, even though there is an ease of entry into the new industry, without much capital requirements, but it is a cash trap which blocks liquidity for an uncertain period.

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