Question

Chapter 1: Data and Statlstlcs The Kroger Company is one of the largest grocery retailers in the United States, with over two thousand grocery stores across the country. Kroger uses an online customer opinion questionnaire to obtain performance data about its products and services and learn about what motivates its customers (Kroger website, April 2012). In the survey, Kroger customers were asked if they would be willing to pay more for products that had each of the following four characteristics. The four questions were as follows: Would you pay more for products that have a brand name? products that are environmentally friendly? products that are organic? products that have been recommended by others? For each question, the customers had the option of responding yes if they would pay more or no if they would not pay more a. Is the data collected by Kroger in this example categorical or quantitative? Select your answer- b. What measurement scale Is used? Select your arnswer

Answer 1

a.)

The data collected by kroger is the example of   categorical data.

Explanation

The data that has two or more categories is called categorical data. The data collected by kroger contain only two categories. The customers had two options yes or No. If they say Yes, its mean they pay more. If they say No, it means they would not pay more.

Therefore, The data collected by kroger is the example of categorical data.

b.)

Nominal measurement scale is used.

Explanation

Nominal scale of measurement is used, where data is classified into categories such as Yes or NO , Male or Female, etc. where as, the data collected by kroger contain only two categories (i.e) Yes or No. yes, if customers would pay more and NO, if customers would not pay more.

Therefore, Nominal  measurement scale is used.