For this study the set of 100 customers is called sample.
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Manuel Banales, Marketing Director of Plano Power Plants, Inc.'s Electrical Division, is directing a study to...
Manuel Banales, Marketing Director of Plano Power Plants Inc.’s Electrical Division, is leading a study to assess the relative importance of product features. Two items on a survey questionnaire distributed to 100 of Plano’s customers asked them to rate the importance of “ease of maintenance” and “efficiency of operation” on a scale of 1 to 10 (with 1 meaning “not important” and 10 meaning “highly important”). His staff assembled the following statistics on these two items: Ease of Maintenance Efficiency...
How can we assess whether a project is a success or a failure? This case presents two phases of a large business transformation project involving the implementation of an ERP system with the aim of creating an integrated company. The case illustrates some of the challenges associated with integration. It also presents the obstacles facing companies that undertake projects involving large information technology projects. Bombardier and Its Environment Joseph-Armand Bombardier was 15 years old when he built his first snowmobile...