Extensive use of the I-voice in a business message
d) fails to convey the interests of the audience.
As the use of extensive I-voice fails to indicate that the writer cares about the interest of the audience.
Extensive use of the l-voice in a business message Multiple Choice increases the positivity of the...
Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...