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Define the reservation price for the consumer and how it is related to the marginal benefit...

Define the reservation price for the consumer and how it is related to the marginal benefit for a consumer in a perfectly competitive market. Next define opportunity cost. Using these concepts explain how is the demand curve derived.

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Reservation Price refers to the maximum price a consumer is willing to pay for consuming commodity. Likewise, reservation price is minimum price that a sellers is ready to accept. Seller will not accept price less than reservation price.

Marginal benefit refers to the change in total benefit when one additional unit of good is consumed. These benefits keep on diminishing when consuming of commodity is increased.

Demand curve has downward slope towards the right. More Commodity is consumed when when price declines. Hence, consumer reservation price keeps on declining when more commodities are offered. Thus, demand is curve derived from marginal benefit.

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