Question

Search the Internet for two pieces of news that relate to the same company. The first should relate to the company’s internal environment and the second to the company’s external environment.

Create a post with links to the two news articles and provide your informed opinion on how both news items might affect the company’s marketing decisions

Answer 1

The business selected: General Motors (GM). Internal environment article: General Motor layoffs install; car manufacturer strategies to make cuts at Michigan plant, June 1, 2017, Lauren Thomas, Transportation, CNBC.

External Environment short article: Tesla's wild success might be creating a huge issue for GM, June 1, 2017, Tom Krisher & Dee-Ann Durbin, Associated Press, Finance, Business Insider.

The internal environment post highlights how GM has actually gotten rid of approximately 5000 tasks worldwide to keep stable production. Once again the business is preparing to let go of one total shift staff form its Michigan plant which could amount to additional 300 tasks gotten rid of on GM's account. The reason behind this mass lean sizing is the designated decrease in their passenger car production numbers. Thus, GM requires focusing its marketing efforts more on the automobile segments throughout its markets to recoup the sales in the segment that the business does not need to add face challenges like this. The company requires to determine untapped brand-new markets for its guest automobile product offerings to tactically bring the company back from troubled waters. The external environment article highlights how a disruptive teen brand name Tesla is impersonating big competitors for 108 years old GM. Tesla remains in the tech container and for this reason, remains in the eyes of the investors and the purchasers. And with its electrical automobiles and semi-autonomous innovation, it is leading the market in its own method. To counter this and balance its stock price, GM needs to highlight its marketing efforts to display how their experience can help the purchasers and about their prolonged service dealerships in the US (3000 ), unlike Tesla. Also, GM requires to go with aggressive marketing in the markets where Tesla is still behind to capture it prior to Tesla can make the move, as GM undoubtedly has the better ability and network due to the mighty size and age of the organization.