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Gross profit/gross profit margin percentages are considered key operating information by many companies. What types of...

Gross profit/gross profit margin percentages are considered key operating information by many companies. What types of companies are most likely to closely monitor these percentages when analyzing company performance and making operational decisions? Why are they considered key to successful operations?

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Manufacturing and trading companies are most likely to closely monitor gross profit/gross profit margin percentages.

The ratio is expressed as a percentage and indicates the margin received on sale of goods, that is the % of money left over from revenues after covering the cost of goods sold.

The % so obtained can be used to judge profitability of the goods when they are compared with those of similar firms in the same industry.

Further, for the same firm, the trend of this ratio over the years, can indicate the improvement or deterioration in the profitability of the products.

The feature of this ratio, is that it can be calculated for the firm as a whole or for different segments or for different products. This will help in analyzing the profitability of a firm in detail.

Deterioration in this ratio can be used in decision making as to drop a segment or product.

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