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Thornton Company is considering the addition of a new product to its cosmetics line. The company has three distinctly different options: a skin cream, a bath oil, or a hair coloring gel. Relevant information and budgeted annual income statements for each of the products follow. Relevant Information Bath oil Skin Crean 134,000 Color Gel 94,000 Budgeted sales in units (a) Expected sales price (b) Variable costs per unit (c) Income statenents Sales revenue (a x b) Variable costs (a xc) Contribution margin Fixed costs Net income 214,000 1e $1,072,000 1,284,000 $1,316,000 (268,900)(856,900) (940,000) 376,000 ー(648,000) (360,000) (124,000) 252,000 884,000 428,000 $ 156,0e0 68,000 Required a. Determine the margin of safety as a percentage for each product. b. Prepare revised income statements for each product, assuming a 20 percent increase in the budgeted sales volume. c. For each product, determine the percentage change in net income that results from the 20 percent increase in sales. d. Which product has the highest operating leverage? e. Assuming that management is pessimistic and risk averse, which product should the company add to its cosmetics line? f. Assuming that management is optimistic and risk aggressive, which product should the company add to its cosmetics line?
Req A Req B Req C1Reqs C2 to E Determine the margin of safety as a percentage for each product. (Round your answers to whole percentage values.) Skin Cream Bath Oil Color Gel Margin of safety Req B
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Req A Req B Req Ci Reqs C2 to E For each product, determine the percentage change in net income that results from the 20 percent increase in sales. (Round your answers to whole percentage values.) Skin CreamBath OilColor Gel Percentage change in net income < Req B Reqs C2 to E
Req A Req B Req C1Reqs C2 to E Which product has the highest operating leverage? Assuming that management is pessimistic and risk averse, which product should the company add to its cosmetics line? Assuming that management is optimistic and risk aggressive, which product should the company add to its cosmetics line? Bath oil Skin cream Color gel K Req C
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Answer #1
The margin of safety measures the amount of sales that exceed the break-even point.
Margin of safety $$= actual sales- breakeven point
Margin of safety %= (actual sales- breakeven point)/ actual sales
Break even point in units= fixed expense- contribution margin
Contribution margin= Sales price- variable expense
Break even point in $$= fixed expense/ contribution margin ratio
Contribution margin ratio= Contribution margin/ sales price
Operating Leverage = [Quantity x (Price - Variable Cost per Unit)] / Quantity x (Price - Variable Cost per Unit) - Fixed Operating Cost
Skin Cream Bath Oil Color Gel
Budgeted unit sales            134,000            214,000              94,000
Sales price 8 6 14
Varible cost 2 4 10
Contribution margin 6 2 4
Contribution margin ratio 75.00% 33.33% 28.57%
Total sales revenue        1,072,000        1,284,000        1,316,000
Variable cost            268,000            856,000            940,000
Contribution margin            804,000            428,000            376,000
Fixed cost            648,000            360,000            124,000
Net income           156,000              68,000           252,000
Fixed cost as % of sales 60.45% 28.04% 9.42%
Break even point            864,000        1,080,000            434,000
Mergin of safety           208,000           204,000           882,000
20% increase in volume
Skin Cream Bath Oil Color Gel
Budgeted unit sales            160,800            256,800            112,800
Sales price 8 6 14
Varible cost 2 4 10
Contribution margin 6 2 4
Contribution margin ratio 75.00% 33.33% 28.57%
Total sales revenue        1,286,400        1,540,800        1,579,200
Variable cost            321,600        1,027,200        1,128,000
Contribution margin            964,800            513,600            451,200
Fixed cost            648,000            360,000            124,000
Net income           316,800           153,600           327,200
% change in net income 103.08% 125.88% 29.84%
Operating leverage 515.38% 629.41% 149.21%
Highest

Pessimistic approach
Choose the product with lowest fixed cost so that if the sales don’t happen, the loss is minimized. Hence choose - color gel

Optimistic approach
Choose the product which has the lowest total cost at the current level of projections. Hence choose Bath Oil. This product shows the highest increase in net income for every % increase in the sales volume. Skin Cream has the highest contribution margin and thus should show the highest increase in net income but the fixed cost are 60% of sales as compared to 28% for bath oil. Hence, any benefits of higher sales are only realized when the sales increase 2.5-3 times the current projections

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