a) Required Return on Craft's Stock = Risk free return+ risk premium of similar stocks
=4%+7%= 11%
The average growth rate of dividends of the firm is as calculated in the table below
Year | Dividend | Growth rate |
2014 | 2.97 | |
2015 | 3.09 | 0.040404 |
2016 | 3.21 | 0.038835 |
2017 | 3.34 | 0.040498 |
2018 | 3.48 | 0.041916 |
2019 | 3.62 | 0.04023 |
0.040377 |
Rounding off to the nearest whole percent, we can say that the dividends are growing by 4% per year
By Gordon's model,
Maximum cash price = Next year dividend/ (required rate - dividend's growth rate)
= 3.76/ (0.11-0.04)
= $53.71
b1. If the dividend growth rate decreases by 2%. new dividend growth rate = 4%-2%= 2%
Maximum cash price = Next year dividend/ (required rate - dividend's growth rate)
= 3.76/ (0.11-0.02)
= $41.78
b2. If the risk premium decreases to 6%
Required Return on Craft's Stock = Risk free return+ risk premium of similar stocks
=4%+6%= 10%
So, If growth rate =4%
Maximum cash price = Next year dividend/ (required rate - dividend's growth rate)
= 3.76/ (0.10-0.04)
= $62.67
If growth rate =2%
Maximum cash price = Next year dividend/ (required rate - dividend's growth rate)
= 3.76/ (0.10-0.02)
= $47.00
Price is a function of the current dividend, dividend growth rate , and the risk free rate and the company specific risk premium. For Craft, lowering of the dividend growth rate decreases future cash flows, resulting in decrease in share price. The decrease in risk premium reflected decrease in risk leading to increase in share price.
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