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Disney Acquisition of Marvel Entertainment In August 2009, The Walt Disney Company announced that it would acquire Marvel Entertainment, Inc., in a $4 billion cash and common stock deal. On a per-share basis, the consideration given by Disney to Marvel shareholders represents a 29% premium over Marvels share price at the date of acquisition. Disney acquires the more than 5,000 characters in Marvels library, including Iron Man, Spider-Man, X-Men, Captain America, and the Fantastic Four. Exhibit 8.33 presents the condensed consolidated balance sheet of Marvel at the end of its June 30, 2009, second quarter Exhibit 8.33 Marvel Entertainment, Inc., Condensed Consolidated Balance Sheets (unaudited) (in thousands, except per-share amounts)

June 30 December 31 2009 2008 ASSETS Current assets: Cash and cash equivalents Restricted cash Short-term investments Accounts receivable, net Inventories, net Income tax receivable Deferred income taxes, net Prepaid expenses and other current assets 81,039 105,335 12,272 32,975 144,487 11,362 2,029 34,072 38,220 29,471 13,473 206 25,497 9,164 Total current assets Fixed assets, net Film inventory, net Goodwil Accounts receivable, non-current portion Income tax receivable, non-current portion Deferred income taxes, net-non-current portion Deferred financing costs Restricted cash, non-current portion Other assets S 197,070 347,667 4,194 3,432 181,564 346,152 1,321 5,906 13,032 5,810 31,375 455 820,529 936,714 192,068 346,152 7,010 5,906 17,046 3,320 42,274 5,489 Total assets LIABILITIES AND EQUITY Current liabilities: Accounts payable Accrued royalties Accrued expenses and other current liabilities Deferred revenue Film facility Total current liabilities Accrued royalties, non-current portion Deferred revenue, non-current portion Film facility, non-current portion Income tax payable Other liabilities 2,860 2,025 76,580 40,635 81,335 204,800 194,066 405,375 10,499 48,939 8,201 59,267 8,612 365,770 S 540,893 89,912 33,826 67,468 806 93,696 66,522 10,680 Total liabilities Commitments and contingencies Marvel Entertainment, Inc.stockholders equity: Preferred stock, $.01 par value, 100,000,000 shares authorized, none issued Common stock,$.01 par value, 250,000,000 shares authorized, 134,681,030 issued and 77,997,619 outstanding in 2009 and 134,397,258 issued and 78,408,082 outstanding in 2008 $ 1,347 $ 1,344

750,132 555,125 (4,617) Total Marvel Entertainment, Inc. stockholders equity before treasury stock $1,377,839 1,301,984 Additional paid-in capital Retained earnings Accumulated other comprehensive loss 752,438 628,628 (4,574) Treasury stock, at cost, 56,683,411 shares in 2009 and 55,989,176 shares in 2008 Total Marvel Entertainment, Inc. stockholders equity Noncontrolling interest in consolidated Joint Venture (921,700) (905,293) 456,139 396,691 (870) 454,759 395,821 820,529 936,714 (1,380) Total equity Total liabilities and equity Source: Marvel Entertainment, Inc., Quarterly Reports, June 30, 2009, and December 31, 2008. Required a. From a strategic perspective, discuss why you believe Disney would make this acquisition. Note: If you are not familiar with this acquisition, search online for articles relating to the acquisition to help you formulate your answer. b. Assuming that the assets and liabilities of Marvel approximate their individual fair values at the date of acquisition, compute goodwill

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Answer #1

Answer (a) :- David Paul Goldman, who is an American Economist, wrote an article in the year 2009 for a news channel. That, “This is perfect from strategic perspective. This treasure trove of over 5,000 character offers Disney the ability to do what we do best” said by chief executive of Disney Robert Iger. The deal gives some content to appeal more boys, a market it has been looking to develop according to Iger. In the deal Disney gets right to several action-heroes those are not very popular and will have opportunity to develop these characters in future television shows and future movies.

Answer (b) :- Given, Fair Valuation at the time of Acquisition                      4,000,000,000

                  (Less) :     Book Value                                                                                  (454,757,000)

                                     = Goodwill                                                                                     3,545,243,000

Thus, Goodwill valued at 3,545,243,000.

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