F Question 2: Should you reduce the price or increase
advertising?
The selling price is $40/unit, variable costs are $30/unit, and
fixed costs are $3,000 in total. Sales volume decreased to 200
units because of a recession.
You are considering two options to stimulate sales:
(1) Reduce the price to $38/unit. This will increase sales volume
by 20%.
(2) Buy additional advertising for $300 and keep the original
price. This will increase sales volume by 20%.
Use the gross approach to decide whether you should do
nothing (the status quo), reduce the price, or increase
advertising.
status quo | (1) reduce the price | (2) increase advertising | |
Volume in units | |||
Revenue | $ | $ | $ |
Variable costs | $ | $ | $ |
Contribution margin | $ | $ | $ |
Fixed costs | $ | $ | $ |
Profit* | $ | $ | $ |
* enter losses as a negative number: e.g., a loss of $500 should
be entered as -500, not as (500) or ($500).
What should you do?
Do nothing
Reduce the price
Increase advertising
F Question 2: Should you reduce the price or increase advertising? The selling price is $40/unit,...
Question 2: Should you reduce the price or increase advertising? The selling price is $20/unit, variable costs are $10/unit, and fixed costs are $3,000 in total. Sales volume decreased to 200 units because of a recession. You are considering two options to stimulate sales: (1) Reduce the price to $18/unit. This will increase sales volume by 20%. (2) Buy additional advertising for $300 and keep the original price. This will increase sales volume by 20%. Use the gross approach to...
Question 2: Should you reduce the price or increase advertising? The selling price is $50/unit, variable costs are $40/unit, and fixed costs are $3,000 in total. Sales volume decreased to 200 units because of a recession. You are considering two options to stimulate sales: (1) Reduce the price to $48/unit. This will increase sales volume by 20%. (2) Buy additional advertising for $300 and keep the original price. This will increase sales volume by 20%. Use the gross approach to...
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14. Fixed costs are unknown. Variable costs are $20 per unit. At current selling price of $50, sales volume is 600 units. If you reduce the price to $46, sales volume will increase to 660 units. How much will the protit change in the short term if you reduce the price to $46? A. decrease by $3,240 B. decrease by S840 C. no change D. increase by $360 E. increase by $1,800
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