question completion Status: What does it mean to say that cities are replacing spaces of production...
Opening Case: Is China Dumping Its Excess Steel Production? QUESTION 1: Provide an overview of the current situation in the global steel market. As a steel producer from the United States, how do you feel about the dynamics described in the case? If you were a steelworker in the United States, what would be at the front of your mind? QUESTION 2: Why would Chinese steel companies be willing to sell their product at a loss? Though it has created...
2) What were some of the key challenges they encountered? How did they overcome them? 3) What were some of the key takeaways they learned to use in the future? When I assumed the leadership of Heinz’s Asia/Pacific business, in 1993, the company’s revenues from that part of the world were hardly a blip—and I’d never visited most of the countries in the region. I made my first trip there soon after I took the job, and it really opened...
SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or to await results from the product's launch in the United States. Key strategic decisions include choosing the target market to focus on and determining the value proposition to emphasize. Important questions are also raised in regard to how the new product should be branded, the flavors to offer, whether Kraft should use traditional distribution channels or...