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Last month you introduced a product to the market. Consumer demand has been disappointing and it...

Last month you introduced a product to the market. Consumer demand has been disappointing and it appears that not much improvement is expected in the future. Given this situation, management should consider the option to:

A Suspend

B Expand

C Abandon

D contract

E Wait

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Answer #1

C.Abandon.

Since the product demand has been disappointing and there is not much scope for improvement in the future, the management will consider to abandon the option.

If there is a hope that the demand will improve in future then management will suspend operations or wait till demand picks up.

If there is high demand then management will consider to expand.

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