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Large, established firms usually pay regular dividends that grow at a stable rate, and they are...

Large, established firms usually pay regular dividends that grow at a stable rate, and they are very reluctant to cut their dividends. Why?

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Answer #1

This is because the dividend policy of large, established firms is seen to be a signal regarding the company's prospects. A cut in dividend can be a negative signal for investors, who may perceive the cut in dividend to be indicative of poor performance in the future. Large, established firms are expected by investors to tide over business cycles, and one quarter or year of poor performance is not expected to last over the next few years or quarters. Thus, a cut in dividend indicates that the poor performance is not temporary, but could be longer than expected.

This is the reason large, established firms rarely cut dividend.

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