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a company successfully implements a strategy of product differentiation, is its product elastic, inelastic, or unit...

a company successfully implements a strategy of product differentiation, is its product elastic, inelastic, or unit elastic? Explain.
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Answer #1
  • Product differentiation is often related to price elasticity of demand for various goods and services of a firm.
  • When a firm introduces differentiation for a product, it aims at selective targetting rather than marketing its product more universal.
  • It allows the firm to make the product and its brand more inelastic.
  • This means that by product differentiation, the firm reduces the number of available substitutes for a given product to make its demand more inelastic, so that the customers may purchase that product irrespective of the price changes.
  • Hence if a company successfully implements a product differentiation strategy, its product is more inelastic.
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