Question

Please answer whether each statement is T/F. And why?

1. Selling and marketing are interchangeable terms for the same business activity.

2. According to recent Gallup surveys, most Americans believe that traditional salespeople are overly interested in the needs of customers.

3. Personal selling refers to the personal communication of information to unselfishly persuade a prospective customer to buy something that satisfies that individual's needs.

4. The Golden Rule of Personal Selling describes the willingness to plan and execute product, price, distribution, and promotion plans so as to create exchanges that satisfy individual and organizational objectives.

5. As a salesperson’s self-interest decreases, a salesperson’s interest in providing customer service is more likely to increase.

6. An employee at a fast-food restaurant who asks the manager for a raise is engaged in the selling process.

7. Unlike traditional and Golden Rule salespeople, professional salespeople have a tendency to attribute sales success to others rather than to their own actions.

8. Golden Rule salespeople tend to believe that money is to be shared and that customer service is a top priority.

9. A retail salesperson sells goods or services to consumers for personal and business use.

10. A customer contact person performs the same tasks as a salesperson.

Answer 1

1. It shall be noted that the the terminology "Selling" and "Marketing" are distinct terms used in marketing management and their usage is made to indicate significant act performed in the course of bringing seller & buyer together , for brand building. Even when there is a given business activity, it would not be appropriate to use these two terms alternatively. While "Selling" is act to sell, "marketing" is act to make customer aware of a product, generate interest for the product and increase brand value for the product.

Hence, it is not correct to say that "Selling" and "Marketing" are interchangeable terms that can be used when there is same business activity being addressed.

Hence, the correct answer is False

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2. The recent Gallup surveys brought an important finding that shows that most Americans does not believe that traditional salespeople are overly interested in the customers' needs.

Hence, to say that most Americans believe otherwise is not correct.

Hence, the correct answer is False.

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3. The terminology "Personal selling" has been aptly & appropriately described as the unselfishly driven personal communication of information to persuade a prospective customer to buy customer product with value.

Hence, the correct answer is True.

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4. The Golden Rule of Personal Selling describes the the act as selfishly driven activity that persuade customers to buy customer product with value. That means, one is not entitled to satisfy organizational objective via promotion plans.

Hence, the correct answer is False

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5. It shall be noted that salesperson should keep the customer first rather than their self-interest and when they do so, they could deliver the customer service at their best.

Hence, the correct answer is True.

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6. It is generally witnessed in real life scenario that when one has asked for an increase in salary from the management in which he is currently hired, it indicate that, that employee has some knowledge of his market demand and lucrative price at which his service could be used. He may be looking for better opportunities outside. It also shows that if the management does not adhere to his demand, he would move on and allow his service to be sold to another management for a higher price.

Thus, the correct answer is True.

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7. All professional salesperson have the tendency to attribute sales success to their own action.

Hence, the given statement in the question is False.

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8. There are certain fundamental commandments that when adhered to , would make the profession & execution aptful. One such golden rule is that customer service should be kept at top priority.

Believing in sharing of money would bring team closer and help team members work in co-ordination.

Hence, the given statement in the question is True.

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9. A  retail salesperson always sells good & service for sells goods or services to consumers for personal use. Expenditure on such goods & Services forms the part of final consumption expenditure. They could not be used for further re-processing or producing some other goods for further sale.

Hence, the given statement in the question is False.

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10. It shall be noted that in the sales business , the work required of a customer contact person is same as that of salesperson. A customer contact person is one who gets in touch with the prospect client, assess their need and gets the relevant details about timelines, delivery and need for customization of product. This is what salesperson does.

Thus, the given statement in the question is True.