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Profit Margin, Investment Turnover, and ROI Briggs Company has operating income of $36,000, invested assets of...

Profit Margin, Investment Turnover, and ROI

Briggs Company has operating income of $36,000, invested assets of $180,000, and sales of $720,000. Use the DuPont formula to compute the return on investment.

a. Profit margin %
b. Investment turnover
c. Return on investment %
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Answer #1

(1)

profit margin = operating income/sales

= $36000/$720000

= 5%

(2)

investment turnover = sales/invested assets

= $720000/$180000

= 4 times

(3)

as per DuPont formula,

return on investment = ROI = (Operating income/Sales) X (Sales/Invested Assets)

= profit margin x investment turnover

= 5% x 4

= 20%

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