Question

a) A cosmetic companys ad in a popular womens magazine claims that 80% of women find their lipstick to be the longest lasting lipstick they have ever used. Upon reading the fine print, you discover that those results are based on 1200 mail-in surveys. The kind of sampling method employed by the cosmetic company was: (Click for List) ASK Voluntary Response Sampling Representative Sampling Simple Random Sampling b) Would the claims of the cosmetic companys ad be considered repre O Yes No
a) A cosmetic companys ad in a popular womens magazine claims that 80% of women find their lipstick to be the longest lasting lipstick they have ever used. Upon reading the fine print, you discover that those results are based on 1200 mail-in surveys The kind of sampling method employed by the cosmetic company was: (Click for List) b) Would the claims of the cosmetic companys ad be considered representative of the entire female population? O Yes No
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Answer #1

Please read the answer below. Don't hesitate to give a "thumbs up" in case you're satisfied with the answer.

a. This is the case of voluntary response sampling, because the in-survey mail in

are basically the volunteers who have replied to the survey sent through mails


b. No.

Why? the number 1200 may not be the correct representation of the woman
population and hence it may be wrong to conclude this.

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