Question

January February March April May June Sales Volume Total Marketing Costs 550,912 $82,796 390,836 $76,187 561,256 $83,004 543,

Using the high-low method, compute the variable marketing cost per spike set. (Round unit cost to 2 decimal places, e.g. 52.75.)

Variable marketing cost =__________
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Answer #1

Variable cost per unit=[Total cost at highest level-Total cost at lowest level]/(Highest level-Lowest level)

=(83004-76187)/(561256-390836)

which is equal to

=$0.04 per spike set.

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