Question

Complexion Care Inc., a U.S.-based skin care firm, was the first in the industry to identify the growth potential of Thailand and made huge investments in its economy. As a result, the firm was able to build brand loyalty and gain experience in that country's business practices. In this situation, Complexion Care Inc. has benefited from Multiple Choice Ο ) a first-mover advantage Ο Ο deregulation. Ο () forward integration. Ο unrelated differentiation. Ο privatization

Answer 1

The correct answer is 'Option A'.

Since the U.S. based skin care firm was the first in the industry to identify the growth potential of Thailand and made huge investments in the economy and this proved advantageous to the firm in future, the company was benefited from the first-mover advantage which provided an opportunity to the firm to capture a huge market share and establish itself in the market. So, the correct answer is 'Option A'.