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Define and discuss Berlo’s S-M-C-R-F Model of Communication?

Define and discuss Berlo’s S-M-C-R-F Model of Communication?

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Ans) Berlo's SMCR Model of Communication represents the process of communication in its simplest form. The acronym SMCR stands for Sender, Message, Channel, and Receiver. Berlo's SMCR Model of Communication describes the different components that form the basic process of communication.

- The sender-receiver model is the simplest communication model and underpins most others. The sender has an idea or concept he/she wants the receiver to appreciate. .This means the message has to be effective in the receiver's space; if the message does not engage the receiver, the sender is wasting his/her time.

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