Question

Explain how Logos (such as the Nike Symbol) are related to the concept of differentiation. (3 marks)

Answer 1

1) Concept of Differentiation: Products are said to be differentiated when they different in aspects like size, colour, paking or brand name or their respective logos

2) Now a days the Brand names are well attached with their respective company logos such as symbols like Nike, apple, Micromax etc.

3) These logos play a very crucial role in reaching the expectations of the consumer and to take the product to each and every corner of the world as these logos stand for the higher quality and standardised manufacturing that the company has in the market.

4) Hence, we can conclude that the Logos are well associated and reffered to the concept of differentiation.