Question

Describe the roles of government agencies, nonprofits and private corporations in the alliance that was formed to promote The Heart Truth/Red Dress campaign.

Answer 1

The Heart Truth was formed to control the incidence and prevalence of hear disease among women in US.The campaign educates and creates awareness on women aged 40 to 60.

The tole of government agency are the first Friday of February is followed as the heart day ,where the logo is red dress.The General mission of NHLBI works together with the stakeholders to prevent heart disease and create awareness. It has collaborated with the Coke company to raise funds for the campaign

The nonprofits and private corporations mainly invokes in the funding to promote the campaign .This campaign is mostly done by social marketing  and branding has improved and increased the awareness of the heart health among women.