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2) Describe Larry, Judy and Carols risk preferences. Their utility as a function of income is given as follows Larry: UL(I)

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The risk preference of a consumer is divided into three categories and determined through the change in marginal utility with the income I. The consumer is risk-averse if they have the diminishing marginal utility of income or \frac{\partial MU}{\partial I}<0 . The consumer is risk-neutral if they have the constant marginal utility of income or \frac{\partial MU}{\partial I}=0 . The consumer is risk-lover if they have the increasing marginal utility of income or \frac{\partial MU}{\partial I}>0 .

  • Larry: U_L(I)=10\sqrt{I} .
    \therefore MU_L=\frac{\partial U_L(I)}{\partial I}=\frac{10}{2\sqrt{I}}=\frac{5}{\sqrt{I}}
    \therefore \frac{\partial MU_L}{\partial I}=-\frac{5}{2I^{3/2}}<0
    Therefore, Larry is risk-averse.
  • Judy: U_J(I)=3I^2 .
    \therefore MU_J=\frac{\partial U_J(I)}{\partial I}=6I
    \therefore \frac{\partial MU_J}{\partial I}=6>0
    Therefore, Judy is risk-lover.
  • Carol: U_C(I)=20I .
    \therefore MU_C=\frac{\partial U_C(I)}{\partial I}=20
    \therefore \frac{\partial MU_L}{\partial I}=0
    Therefore, Carol is risk-neutral.
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