Question

The table below shows the demand schedules for Houston-Las Vegas airplane tickets. The center column shows the demand schedul

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Answer #1

Let us first calculate the total revenue in case it charges a price of $307

TR(base case)=307*(367+677)=$320508

Now calculate the total revenue if it charges $297 to vacationers and $317 to business travelers

TR(a)=297*786+317*363=$348513

Now calculate the total revenue if it charges $317 to both vacationers and business travelers

TR(b)=317*475+317*363=$265646

Now calculate the total revenue if it charges $297 to both vacationers and business travelers

TR(c)=297*786+297*371=$343629

Now calculate the total revenue if it charges $317 to vacationers and $297 to business travelers

TR(d)=317*475+297*371=$260762

We observe that TR(a) is maximum.

So, correct option is

to charge $297 to vacationers and $317 to business travelers

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