Question

40 Strategic Marketing for Health Care Organizations 2 You are working for a U.S. senator who is very concerned about rising health care costs. To address this problem, she and her colleagues are proposing a single national fee schedule that would apply to all providers and suppliers. What do you tell her about the sustainability of this approach to reduce overall costs and trends? 3. Suppose you design a benefit plan for an insurance company that wants provide the highest-quality services, contracting with university medical center for complex care. Who are the customers for this product? What are the trade-off they must be willing to make to receive this level of care?

you are wirking for a U.s senator who is very concerned about rising health care costs. to adress this problem, she and her colleagues are proposing a single national fee schedule that would apply to all providers and suppliers. what do you tell her about the dustainability of this approach to reduce overall costs and trends?

Answer 1

1. 
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