Markov Chains
Three companies provide internet service in a city of 20,000 people. At the beginning of the year, the
market shares of each company are as follows: 11,800 people use company A, 6200 people use company
B, and only 2000 people use company C. Each month, 5% of company A’s customers switch to company
B, and 3% of company A’s customers switch to company C. During the same time, 4% of company B’s
customers switch to A, and 6.5% switch to C. Also during the same time, 2% of company C’s customers
switch to company A, and 1.5% switch to company B. Let Ak represent the probability that a randomly
chosen consumer on day k will be using company A’s service, Bk be the probability they will be using
company B’s service, and Ck be the probability that they go with company C.
1) Find the steady state vector q of the Markov chain using the fact that P has an eigenvalue of 1 with
corresponding eigenvector q. What are the probable long-term market shares of each company?
1) The matrix of the Markov Chain is
For steady state vector, we must have
Along with
(as these are steady state probabilities)
Which has the solution
And so
So the steady state vector is
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Markov Chains Three companies provide internet service in a city of 20,000 people. At the beginning...
Markov Chains Three companies provide internet service in a city of 20,000 people. At the beginning of the year, the market shares of each company are as follows: 11,800 people use company A, 6200 people use company B, and only 2000 people use company C. Each month, 5% of company A’s customers switch to company B, and 3% of company A’s customers switch to company C. During the same time, 4% of company B’s customers switch to A, and 6.5%...
Markov Chains Three companies provide internet service in a city of 20,000 people. At the beginning of the year, the market shares of each company are as follows: 11,800 people use company A, 6200 people use company B, and only 2000 people use company C. Each month, 5% of company A’s customers switch to company B, and 3% of company A’s customers switch to company C. During the same time, 4% of company B’s customers switch to A, and 6.5%...
Markov Chains (a) Three companies provide internet service in a city of 20,000 people. At the beginning of the year, the market shares of each company are as follows: 11,800 people use company A, 6200 people use company B, and only 2000 people use company C. Each month, 5% of company A’s customers switch to company B, and 3% of company A’s customers switch to company C. During the same time, 4% of company B’s customers switch to A, and...
6. A company is using Markov theory to analyse switching between four different foods marketed as slimming aids. These slimming aids claim that with regular use they result in significant weight loss. Individual customers who buy these sliming aids only switch (on average) once every four months. Market research has produced the data shown below for the probability of customers switching between slimming aids. 1 1 To 1 slimming aid From slimming aid 2 3 0.04 0.02 0.55 0.89 0.30...
Will improving customer service result in higher stock prices for the companies providing the better service? “When a company’s satisfaction score has improved over the prior year’s results and is above the national average (75.7), studies show its shares have a good chance of outperforming the broad stock market in the long run.” The following satisfaction scores of three companies for the 4th quarters of two previous years were obtained from the American Customer Satisfaction Index. Assume that the scores...
Will improving customer service result in higher stock prices for the companies providing the better service? "When a company's satisfaction score has improved over the prior year's results and is above the national average (currently 75.7), studies show its shares have good chance of outperforming the broad stock market in the long run." The following satisfaction scores of three poll of 56 customers from each company companies for the 4th quarters of two previous years were obtained from the American...
Will improving customer service result in higher stock prices for the companies providing the better service? "When a company's satisfaction score has improved over the prior year's results and is above the national average (currently 75.7), studies show its shares have a good chance of outperforming the broad stock market in the long run." The following satisfaction scores of three companies for the 4th quarters of two previous years were obtained from the America Customer Satisfaction Index. Assume that the...
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Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...
-We focus on the behavioural consequences of satisfaction that relate to profit Three key behav ioural measures: 1. Customer retention; This is measured as: • Repeat purchase with durables such as cars • Continuity of use with utilities and a v ariety of serv ice prov iders 2. Share of category requirement (SCR) This is the proportion of category spending that goes to a particular brand This applies in repertoire categories such as groceries, hotels and supermarkets 3. Voice •...