Question

Choose an MNC (multi-national-corporation) that sells the same products to different countries, including the United States. Go to the MNC website marketplace in the United States and the MNC website marketplace in another country and compare similar products. Compare and contrast branding, product presentation, and pricing on both websites. Access a currency exchange calculator through the Internet if necessary to understand pricing fluctuations.

Answer 1

A MNC that I have selected is P&G (Proctor and Gamble). The company sells products like Head & Shoulders, Pantene, etc. in USA and in several other countries like Thailand, UK, and India etc.

Here I will compare the different mentioned attributes of Head and Shoulders in USA and India.

In terms of branding in both USA and in India Head and Shoulders is branded as an anti-dandruff shampoo that provides reliable scalp care. In both USA and India Head and Shoulders is branded on the basis of functionality. Also in both the countries the brand is marketed as a value product.

In terms of product presentation Head and Shoulders use the same packaging materials, bottle shapes and design as well as similar design of logos in both USA and India. In fact the product presentation of Head and Shoulders is same in all the countries in which it is sold and this is done to ensure that Head and Shoulders is a globally identifiable product.

The price of a bottle of Head and Shoulders is $1.99 for a 3oz bottle. The price of a similar sized bottle in India is roughly INR 135. The prevailing exchange rate is 1USD = 68 INR. So, 135/1.99 = 67.8392. This is almost near to the prevailing exchange rate. Pricing fluctuations in future will depend on exchange rate fluctuations between currencies of USA and India.