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I have the assignment to describe the background of ProAll (a company in the concrete industry)....

I have the assignment to describe the background of ProAll (a company in the concrete industry). I have to describe the background of the company and the product (truck) they manufacture and also how they potentially reach to their customers.

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In the early 1960s, ProAll originally existed as two separate companies: Reimer Alliance International and Westward Products. Over time, Reimer Alliance International grew from a small, family-owned concrete producer, into a world leader in specialized Continuous Mixing Technology. Meanwhile, Westward Products — who later changed their name to Pro-Ject — established a stellar reputation as manufacturers of high performance oilfield and agricultural equipment.

ProAll is a Canadian-based manufacturing organization recognized for our leadership within the international concrete industry.

More specifically,they are a community of experienced technicians, tradesmen, engineers and designers that manufacture volumetric concrete mixers and provide the service, parts and training required to ensure their effective and efficient operation.

ProAll Reimer Mixers were developed in Alberta in the 1960s as one of the first volumetric concrete mixers ever made. Today, their lineup of volumetric mixers leads our industry thanks to our undying commitment to offering superior technology and unmatched attention to what matters most to our clients.

The Reimer Mixer has established itself as an industry leader through 50 years of quality equipment and service across 50 countries around the globe. Its rich tradition of product innovation is a result of tireless efforts in grass-roots product development programs aimed at providing unique solutions for producers. The ProAll Reimer Mixer's Continuous Mixing Technology leads the way in computerized control systems, state-of-the-art hydraulics, and remote electronics that enable simple, effortless operation resulting in high production with no waste.

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