From a consumer perspective, would you want to have to go to each clothing manufacturer directly...
From a consumer perspective, would you want to have to go to each clothing manufacturer directly versus being able to have many options available through one store? And from a clothing manufacturer's perspective would it be cost-effective to ship out small orders to individual consumers, process payments, and fulfillment? Many customers are not trained to look for free shipping and quick shipping. Quick shipping is expensive, and free shipping means the seller eats the cost.
Homework Answers
The choice depends on many factors. It is more convenient to go to a single multibrand outlet and have achoice between different brands, but then one will get only few choices in each brand, with some popular items unavaiable and limited choice of sizes, colors, designs, styles and so on. Personally I would like to go to a brand store if I have ample time and have already zeroed in on the brands of my interest. Other factor is the price. Sometime multibrand outlets offer attractive deals whereas you can get some of the best bargains at the brand stores during end of season sale. Other factor is the ticket size of the item. If I need to purchase a $10 worth of accessories, I would head to the nearest store, but if the item is a $250 jacket, I would like to do more research or maybe wait till the best offer comes. Third factor is the urgency to own the item. If I need to go to a friend's wedding tomorrow, I would consider time and convenience of getting the item.
In the manufacturer's perspective, one to one shipping is always better, as it is saving on margins in the traditional retail channel, while establishing a direct relationship with the buyer, knowing his /her preference and is able to customise the offers which suit you the best. It looks as if it is expensive, but it is an investment in long term relationship, which is far more profitable than conventional system. By offering free shipping, the seller is adding value for the customer and passing on the benefits of saved cost ( in comparison to retail sales) to the customer. However, the onus is on customer. If he /she wants the item urgently, he/she might have to pay for express delivery. For other cases, option of free shipping is always better ans should be looked for.
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