Question

Consistency or adaptation? e advantage of is that it standardizes policies and procedures across all of a company's locations, simplifying decision making. O local adaptation O global consistency Global consistency Local adaptation Example Apple offers one iPhone design in all of the countries it sells them in. Estée Lauder developed Osiao, a skin care line developed for the unique needs of Asian skin sold in China

Answer 1

Apple offers one IPhone design in all the countries it sells them in -> Answer is Global Consistency because according to global consistency, company adopts standardized policy and procedures across all locations what Apple has adopted by selling same IPhone across all location

Estee lauder developed Osiao, a skin care line developed for the unique needs of Asian skin sold in China ----> Answer is Local adaptation because according to local adaptation company launches/customizes products as per local taste and need to capture local market share. Here also, Estee lauder developed Osiao was developed as per Asian need to capture Chinese market share

French producers of Fole Gras (flattened duck or goose liver) worried about Policy uncertainty(Answer) .....the sale of the delicacy because after it(Fole Gras production) is banned in California due to cruelty, It strikes fear into French producers' mind that in France also, policy can change to prohibit French producers' from making Fole Gras.

U.S startup MotorShoes, sells athletic shoes with wheels.....would want to identify countries with : High Purchasing power(Answer) as high purchasing power would help in increasing buying of the product due to high affordability of people over there(other options such as : Low GDP ,High political risk and low market growth all are detrimental to business growth as Low GDP means low purchasing power of people, High political risk means political uncertainty which affects a business largely and low market growth means very low probability of consistent revenue growth)