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MBA 6073: INDIVIDUAL ASSIGNMENT Question 1a Show in a diagram the effect on the demand curve, the supply curve, the equilibri
CASE STUDY 1 Does M&S have a future? The countrys most famous retailer Marks &Spencers big store in Londons Kensington Hig
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Answer #1

(Question 1a)

In each instance, it is assumed that case (1) and case (1) are independent events since question does not mention otherwise.

In following graph, price (P) and quantity (Q) are depicted vertically and horizontally respectively. D0 and S0 are initial demand and supply curves, intersecting at point A. Initial equilibrium price is P0 and quantity is Q0.

(a)

(Case 1)

Higher salary of journalists will increase production cost of newspapers, so firms will reduce output, which will lower market supply. Supply curve shifts to left, increasing price and decreasing quantity. In following graph, S0 will shift leftward to S1, intersecting D0 at point B with higher price P1 and lower quantity Q1.

0 115 8

(Case 2)

The big event will increase the demand for newspapers. Demand curve shifts to right, increasing price and increasing quantity. In following graph, D0 will shift rightward to D1, intersecting S0 at point B with higher price P1 and higher quantity Q1.

8 6

(b)

(Case 1)

Rams win will increase the demand for Rams cotton t-shirts. Demand curve shifts to right, increasing price and increasing quantity. In following graph, D0 will shift rightward to D1, intersecting S0 at point B with higher price P1 and higher quantity Q1.

8 6

(Case 2)

Higher price of cotton, an input, will increase production cost of t-shirts, so firms will reduce output, which will lower market supply. Supply curve shifts to left, increasing price and decreasing quantity. In following graph, S0 will shift leftward to S1, intersecting D0 at point B with higher price P1 and lower quantity Q1.

0 115 8

(c)

(Case 1)

The textbook being referred to as required text, will increase the demand for the textbook. Demand curve shifts to right, increasing price and increasing quantity. In following graph, D0 will shift rightward to D1, intersecting S0 at point B with higher price P1 and higher quantity Q1.

8 6

(Case 2)

Lower printing cost will decrease production cost of books, so firms will raise output, which will increase market supply. Supply curve shifts to right, decreasing price and increasing quantity. In following graph, S0 will shift rightward to S1, intersecting D0 at point B with lower price P1 and higher quantity Q1.

So 2 8o 919 0

NOTE: As per Answering Policy, 1st question is answered.

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