Question

Match the types of corporate advertising with the characteristics of each strategy Characteristics May be sponsored by a firm or by a trade association and are designed to tell readers how the fiem operates or explain management's position on a particular lesue. Can take a variety of forms insiuding making outright donations to a nonprofit cause, having companies volumteer tor the cause, donating manerials or supplies, running public service announcements Image Advertising An example of this would be the American Heart Association and the American Stroke Association's aupport for President Obeme's health care progran Advocacy Advertising The Golden Flake Bun Bell Conference Baseball Toumament is an example of this Cause-Related Advertising Methods for this intlude generel positioning ads and recruiting ads deeigned to attract new employess Company benafits from favarable publicity, while the charity recelves much-needed funds Event Sponsorship This may accomplisn a number of abjecsves, natuding oreasng goodul both memaly and externaly creating poation for the company and generating resources, both hunan and finansial. Many companies are attracted to this because efective IMC programa can be bult around them, and promotional tie-ins can be made to local, regional, national, and even internationsl markets.

Answer 1

Please see below the match of each characteristic with it's corresponding corporate advertising type.

No further explanation is applicable here since there are characteristics of the advertising type by definition.

Characteristics	Type of Advertising
May be sponsored by a firm or a trade association and are designed to tell readers how the firm operates or explain management's position on a particular issue	Image Advertising
Can take a variety of forms including making outright donations to a non-profit cause, having companies volunteer for the cause, donating materials or supplies, running public service announcements	Image Advertising
An example of this would be the American Heart Association and the American Stroke Association's support for President Obama's healthcare program	Advocacy Advertising
The Golden Flake Sun Belt Conference Baseball Tournament is an example of this	Event Sponsorship
Methods for this include general postioning ads and recruiting ads desgined to attract new talent	Image Advertising
Company benefits from favourable publicity, while the charity receives much needed funds	Cause-Related Advertising
This may accomplish a number of objectives, including creating goodwill both internally and externally, creating a position for the company, and generating resources, both human and financial	Image Advertising
Many companies are attracted to this because effective IMC programs can be built around them, and promotional tie-ins can be made to local, regional, national and even international markets	Event Sponsorship