Question

A market offering will consist of five product/service levels. Each levels adds more customer value, and together the five constitute a customer-value hierarchy (Kotler & Keller 2106).

Company: Burt’s Bees Natural Pet

Industry of Focus: all natural pet products, such as shampoo, conditioner, brushes, etc.

Core Benefit:

Basic Product:

Expected Product:

Augmented Product:

Potential Product:

Need some help determining the different product levels for Burt's Bees Natural Pet offerings?

Answer 1

Company: Burt’s Bees Natural Pet

Industry of Focus: all natural pet products, such as shampoo, conditioner, brushes, etc.

Core Benefit: The core benefits of company products are that one can maintain good health and personal caring to their pet animal.

Basic Product: As stated in industry focus, basic products of industry are shampoo, conditioner, brushes, toothpaste etc.

Expected Product: There is expectation of quality and nutritious foods to the wide variety of pets. There by individual can maintain good diet and health to their pets.

Example: Nutritious food products

Augmented Product: As a augmented products industry should produce food products with standardized quantities of vitamins, proteins etc. also company should produce foods with anti disorder capabilities, in which foods have capacity to avoid the any disorders.

Example: foods with anti disorder capability.

Potential Product: As potential products, in upcoming days organization can produce medicines like tablets, syrups, hospitalization, health insurance benefits to their pet animals.

Example: syrup, tablet, health insurances etc.