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Credibility is a huge consideration when doing research. Any information can be spun to favor a...

Credibility is a huge consideration when doing research. Any information can be spun to favor a particular side. For example, in marketing a house here in Florida, the waterfront is used loosely. When a community is built, retention ponds are needed for water runoff for the excessive rain received during hurricane season. So instead of it sounding negative living on a retention pond, the home is marketed as a waterfront property. There is a difference between a pond property and a natural lake property but it is all about presentation. So in essence, sometimes we need to do a little more research or take into consideration who is sharing the information and is there a gain on how the information is being shared.

Do you agree, why or why not?

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Answer #1

Yes, we should definitely do research when we are relying on information provided by others. Especially when the others have a direct stake in providing favorable or unfavorable information. In this case, the real estate agents using the term waterfront is misleading and the prospective buyers must check the authenticity of the information as the agents have direct benefits derived from selling the property. The customers can either

  • check the property for themselves,
  • appoint a trustworthy party to check for them if it is physically not viable for them to check.

In fact, in the internet connected era, it is very easy to check the reliability of the source, the credibility of their reviews. Or ask for a video tour from the agents. This way, the customers can make an informed and well-thought-out decision relying on authentic information. This also prevents fraud through misleading information provided.

Therefore, it is essential to do double or triple check the information relayed by third-party resources before taking any decision.

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