Question

Hallmark’s business is built on helping people form emotional connections to make a genuine difference in the lives of others. That’s true not only of our products, but also the way we create them.

It’s also a long-standing tradition. Founder J.C. Hall strongly believed that the economic, civic, cultural and social strength of a community is reflected in its citizens and, by extension, Hallmark employees.

His son and current chairman, Donald J. Hall, felt the same way, leading an effort to articulate a code of beliefs and values to guide our work, and influencing philanthropy and a multitude of civic initiatives in Kansas City. His sons, in turn, are carrying forward the same sense of commitment to community and responsible business practices.

Commitment at the top means that being a good corporate citizen isn’t just something we talk about at Hallmark. It’s the essence of who we are. As part of this commitment, view Hallmark’s most recent Caring in Action Social Responsibility Report (Links to an external site.), which provides a comprehensive look at Hallmark’s community involvement, sustainability, and diversity and inclusion progress. Initiatives in 2016 from operations in Kansas City and around world are included to provide a more complete story about our global company’s diverse portfolio of businesses including Hallmark Greetings, Hallmark Retail, Hallmark Home & Gifts, Crown Media, Crayola and Crown Center.

https://corporate.hallmark.com/citizenship/hallmark-community/community-involvement/

https://corporate.hallmark.com/citizenship/hallmark-community/sustainability/

1. What is the social mission of Hallmark?

2. What are the pillars of Hallmark's social responsibility report?

3. Why are sustainability and diversity & inclusion included in Hallmark's social responsibility report?

4. Name one thing you learned by reading Hallmark's social responsibility report.

Answer 1

1. Hallmark has social mission is to build social missions among people.

2. The pillars of Hallmark's social responsibility report are, sustainability, inclusion and diversity.

3. Initiatives in Kansas City in the year 2016, wanted a more diverse and depth report of the social initiatives taken by various organisations.

4. This social responsibility report teaches sustainability, inclusion and diversity are important factors for any social initiatives.