Question

DUE DATE: 31ST AUGUST, 2018 Zambia Pork Products Limited Zambia Pork Products Limited is the country's leading company in the processing and sale of pork meat. Industry sources however estimate that the market growth rate of pork products has now declined for two reasons. First, there is a growing population of new converts to Islam and the religion does not permit its followers to consume pork. Second, many Zambians, concerned about theit health, are aware that pork contains fat and they are, for health reasons, avoiding any food which they perceive to contain fat Sondashi Enterprises Mr. Samson Sondashi owns and runs a three-acre farm on the outskirts of Lusaka where he grows maize, soya beans and bananas. Like most small scale farmers in Zambia, he feels he could achieve more if only he had capital and equipment. He has now been approached by a Lebanese-owned firm that has offered to buy all the maize, soya beans and bananas. This order represents far much more money than Mr. Sondashi has made and could ever make REQUIRED Using the Boston Consulting Group product portfolio matrix to the scenarios described above a Identify and describe the opportunity/threat and strength/weakness in each scenario Illustrate the scenario described in the matrix Discuss and justify the appropriate strategy (s) b C.

Answer 1

a)

Zambia Porks Product Limited

Strengths Largest Company	Weakness Not much products in Product Portfolio
Opportunities Introducing new products with less fat.	Threats Growing Population converting to Islam People becoming more Health Conscious

Sondashi Enterprised

Strengths Products produced	Weakness Lack of Capital Lack of Equipments
Opportunities Approached by Lebanese-firm Can make more money using money made on deal with Lebanese-firm	Threats Competition (If any)