Question

One category of potential customer can be helpful to entrepreneurs in identifying future product opportunities, the so-called "Lead User." This category of user can be identified as having one of the following characteristics, among the remainder which are incorrect. Select the one correct entry below.

	a.	Lead users are the first ones in line to buy new products, and their level of interest gives a good indication of what future market demand may be.
	b.	Lead users tend to be technically sophisticated and thus can be quite insightful regarding what future products might be like.
	c.	Lead users have a strong drive to themselves create products of direct and immediate interest and utility to themselves.
	d.	Lead users represent a small fraction of potential customers, those with an unusual level of insight as to what future products may be attractive to customers.

Answer 1

Answer: Option C

Explanation: Lead Users are the ones which represent the future consumer pattern shift in today's scenario and if they are tapped, a new product can make a flight in the market and start capturing traction. They do not have a strong drive to themselves create products of direct and immediate interest and utility to themselves.