The depth of a product mix refers to the: total number of products or items in...
The depth of a product mix refers to the:
total number of products or items in the company's product mix.
degree of similarity between product lines.
average number of products in each product line.
number of product lines handled by the organization.
Homework Answers
number of product lines handled by the organization.
The depth of a product mix will refer to the variations in a particular product line of the organization.
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The depth of a product mix refers to the:
total number of products or items in...
Organizations may have only a few products or many products in a product line. Consider Campbell...
Organizations may have only a few products or many products in a product line. Consider Campbell Soup Company, which offers over 50 condensed soups. In the soup line, Campbell Soup Company has a: a. shallow product line depth. b. narrow product line depth. c. diverse product lines. d. deep product line depth.
Help Relating the Product Life Cycle to Marketing Mix Actions This activity is important because products,...
Help Relating the Product Life Cycle to Marketing Mix Actions This activity is important because products, like people, have a life cycle. The product life cycle describes the stages a new product goes through in the marketplace: Introduction, growth, maturity, and decline. The introduction stage of the product life cycle occurs when a product is introduced to its intended target market. The growth stage of the product life cycle is characterized by rapid increases in sales. The maturity stage is...
Total: 20 marks A company manufactures household items sold at trade shows. The items, classified as...
Total: 20 marks A company manufactures household items sold at trade shows. The items, classified as either Tables or Frames, are manufactured on a common assembly line. Although different direct materials are used, the direct labour cost is the same for each product line. The plant-wide rate for allocating manufacturing overhead to its products is no longer acceptable. The production manager has heard about activity-based costing and has assembled some information for use in changing the cost system to a...
Question 3. Sales mix, three products. The Ronowski Company has three product lines of belts—A, B,...
Question 3. Sales mix, three products. The Ronowski Company has three product lines of belts—A, B, and C— with contribution margins of $3, $2, and $1, respectively. The president foresees sales of 200,000 units in the coming period, consisting of 20,000 units of A, 100,000 units of B, and 80,000 units of C. The company's fixed costs for the period are $255,000. Required: 1. What is the company's breakeven point in units, assuming that the given sales mix is maintained?...
1 Hour JAG Radio Supply sells only two products Product X and Product Total Selling price...
1 Hour JAG Radio Supply sells only two products Product X and Product Total Selling price Variable cost per unit Total fixed costs Product Product Y $25 $45 $20 $35 $350,000 Required: (a) Calculate the breakeven point in units for each of the products assuming a 2:3 sales mix. 17 points) (b) Calculate the breakeven point in units for each of the products assuming a 3:2 sales mix. (8 points (c) Assuming sales are greater than the breakeven number of...
1. The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing...
1. The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. Choose an idea, good, or service with which you are familiar, and describe its marketing mix and how it resulted (or did not result) in a satisfying exchange for you? 2. Many companies today are concerned with social responsibility. They may pursue philanthropic activities and/or strive to be ethical. Choose a company (not...
Choosing the Optimal Product Mix with One Constrained Resource Billings Company produces two products, Product Reno...
Choosing the Optimal Product Mix with One Constrained Resource Billings Company produces two products, Product Reno and Product Tahoe. Each product goes through its own assembly and finishing departments. However, both of them must go through the painting department. The painting department has capacity of 1,640 hours per year. Product Reno has a unit contribution margin of $125 and requires five hours of painting department time. Product Tahoe has a unit contribution margin of $52 and requires two hours of...
How is the sales mix for a product determined when the company has three products? O Add the sales volumes for three pr...
How is the sales mix for a product determined when the company has three products? O Add the sales volumes for three products together and divide by 3. Divide the total of the sales volumes by the sales volume for the product. O Add the contribution margins of the three products together and divide by 3. O Divide the sales volume for the product by the total of the sales volumes for the 3 products. Nancy O'Connon has recently left...
Colt Company owns a machine that can produce two specialized products. Production time for Product TLX...
Colt Company owns a machine that can produce two specialized products. Production time for Product TLX is two units per hour and for Product MTV is four units per hour. The machine's capacity is 2,300 hours per year. Both products are sold to a single customer who has agreed to buy all of the company's output up to a maximum of 3,910 units of Product TLX and 1,840 units of Product MTV. Selling prices and variable costs per unit to...
The businesses information for 2 products is: Product % of total sales * Break-even point.Product A...
The businesses information for 2 products is: Product % of total sales * Break-even point.Product A ProductB Sales Price $16 $29 Variable Costs $6 $9 Annual sales (units) 12,000 8,000 Fixed Costs(all products) $120,000 Complete the following: 1.Identify the sales mix. 2.Calculate the unit contribution margin for each product. 3.Calculate the weighted average unit contribution margin (WACM): 4.Calculate the break-even point based on the WACM 5.Calculate the break-even point for the individual products as:
Help Relating the Product Life Cycle to Marketing Mix Actions This activity is important because products, like people, have a life cycle. The product life cycle describes the stages a new product goes through in the marketplace: Introduction, growth, maturity, and decline. The introduction stage of the product life cycle occurs when a product is introduced to its intended target market. The growth stage of the product life cycle is characterized by rapid increases in sales. The maturity stage is...
Total: 20 marks A company manufactures household items sold at trade shows. The items, classified as either Tables or Frames, are manufactured on a common assembly line. Although different direct materials are used, the direct labour cost is the same for each product line. The plant-wide rate for allocating manufacturing overhead to its products is no longer acceptable. The production manager has heard about activity-based costing and has assembled some information for use in changing the cost system to a...
Question 3. Sales mix, three products. The Ronowski Company has three product lines of belts—A, B, and C— with contribution margins of $3, $2, and $1, respectively. The president foresees sales of 200,000 units in the coming period, consisting of 20,000 units of A, 100,000 units of B, and 80,000 units of C. The company's fixed costs for the period are $255,000. Required: 1. What is the company's breakeven point in units, assuming that the given sales mix is maintained?...
1 Hour JAG Radio Supply sells only two products Product X and Product Total Selling price Variable cost per unit Total fixed costs Product Product Y $25 $45 $20 $35 $350,000 Required: (a) Calculate the breakeven point in units for each of the products assuming a 2:3 sales mix. 17 points) (b) Calculate the breakeven point in units for each of the products assuming a 3:2 sales mix. (8 points (c) Assuming sales are greater than the breakeven number of...
How is the sales mix for a product determined when the company has three products? O Add the sales volumes for three products together and divide by 3. Divide the total of the sales volumes by the sales volume for the product. O Add the contribution margins of the three products together and divide by 3. O Divide the sales volume for the product by the total of the sales volumes for the 3 products. Nancy O'Connon has recently left...
Colt Company owns a machine that can produce two specialized products. Production time for Product TLX is two units per hour and for Product MTV is four units per hour. The machine's capacity is 2,300 hours per year. Both products are sold to a single customer who has agreed to buy all of the company's output up to a maximum of 3,910 units of Product TLX and 1,840 units of Product MTV. Selling prices and variable costs per unit to...
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