Question

Plaese use Market Trends to analysis “RedBull”in Asia market.

2.1.3 Market Trends Pegasus will distinguish itself by marketing products not previ- ously available to skaters. The emphasis in the past has been to sell skates and very few replacement parts. The number of skaters is not restricted to any one single country, continent, or age group, so there is a world market. Pegasus has products for virtually every group of skaters. The fastest-growing segment of this sport is the fitness skater (Table 2.4). Therefore, the marketing is being directed toward this group. BladeBoots will enable users to enter establishments with- out having to remove their skates. BladeBoots will be aimed at the recreational skater, the largest segment. SkateAids, on the other hand, are great for everyone. The sport of skating will also grow through SkateSailing. This sport is primarily for the medium-to-advanced skater, and its growth potential is tremendous. The sails that Pega- sus has manufactured have been sold in Europe, following a pattern similar to windsurfing. Windsailing originated in Santa Monica but did not take off until it had already grown big in Europe. Another trend is group skating. More and more groups are getting together on skating excursions in cities all over the world. For example, San Francisco has night group skating that attracts hundreds of people. The market trends are showing continued growth in all directions of skating.

Answer 1

I have provided a detailed explanation regarding the market trends and its respective analysis to Red Bull in the Asian market; if you have any doubt please let me know. Please consider my efforts by liking this answer; this really really helps me a lot. Thanks in advance for liking this answer.

Introduction - Red Bull is an energy drink manufactured, packed and distributed all over the world by Red Bull Gmbh. Red Bull is quite a popular drink that doesn't need an introduction for. But Red Bull doesn’t want to just stick to some countries and it has already expanded its business to many parts of the world and one of such part is Asian Market, which is considered to be a huge success to Red Bull because of many factors such as the population in the Asia market, the lovers of energy drinks etc. were some of them which drew the attention of the customers across the Asian market.

Market Trends – The Market Trends relating to that of Red Bull in the Asia market would include the analysis of competitive scope as described by Porter, leaders of the market, industry size, growth, profitability and so on.

First let us start with Competitive Scope; the competitive scope of Red Bull in Asia market is wide since the target audience of Red Bull in the Asian Market includes the teenagers, youth and some middle aged too. The industry size of the energy drinks is not much bigger to be frank in the Asia market, but due to the recent trends we have seen a lot of growth in the energy drinks industry too which poses some entry of new players posing a threat to Red Bull with newer drinks with aggressive pricing. The growth and profitability of Red Bull in such an industry is entirely depended on the competition. And the profitability for Red Bull is in a growth stage in the Asia Market due its strategies. In the Asian market it is so clear that we can see only a two brands competing for the industry share mostly (even though some small brands in the energy drink industry keep trying for the same). Monster energy and Red Bull are the two leaders in the Asian Market. Red Bull being on the top and Monster energy following the Red Bull. The market segmentation is also done very cleverly so that the competitive advantage can be gained by the Red Bull over other competitors targeting the teenagers and youth mostly. The sales trends and the demand trends are quite common in the industry because, no one drinks red bull throughout a year daily. Seasonal trends also effect the sales of Red Bull.