Question

Mission statements guide an organization’s decisions and strategic plans. Locate an organization’s mission statement. Evaluate the effectiveness of the organization’s mission statement. What changes would you propose the organization make to the mission statement?

Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organization’s marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organization’s mission statement. What recommendations would you make to better align the organization’s marketing strategy with its mission?

Analyze the current and future situation with respect to the organization’s target market using the 5W Model for Customer Analysis

Examine the organization’s external environment and make inferences as to the impact these external factors may have on the organization’s current and future marketing planning.

Identify the organization’s competitive advantage. Is the competitive advantage durable and valuable? Defend or critique the organization’s competitive advantage based upon your earlier analyses.

Answer 1

Official Mission Statements

McDonalds mission statement states that, mcDonald's want to provide a perfect place for its customer to eat and dog. For creating in Ambience is one of the main mission of McDonald's. Building relationships with the community as well as providing quality service cleanliness as well as perfect value to the customer is one of the main missions of McDonald's

In and out mission statement says that provision of the fresh and high quality food is the main concern for the company in a very clean environment which is also necessary for creating a hospitality based organisation in which customer can feel comfortable while eating. When maintaining the cultural diversity in and out burger has successfully want to be an influencer in the burger industry.

My mission statements

By reducing the overall cost of the products and providing quality products with cleaner environment. Using the sustainable resources for creating a better product and using the green energy to produce the overall fuel used for the products would be the main concern. Buy heavily investing the social benefits of the society and providing different social services to the society would be the main concern of McDonald's. A safer, happier and customer oriented business program should be implemented by mcDonald's.

By providing the highly fresh organic vegetables in the burgers and increasing the overall sustainability as well as the cultural diversity of the organisation would be our main concern in In-N-Out.

By maintaining a brand image which directly focuses on the organic food rather than having invested heavily on the non organic food would be our main key for providing better foor to the society. Being ethical in providing a safer place for the employees to work would also be our future mission.

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