You are the product manager for wireless headphones and your company has the exclusive license of the product. The company's marketing department models the demand function for your game as Q = a + bP + cM + dPS, where Q is the annual demand for your product measured in thousands of units, P is the price of the headphones, M is the average annual family income measured in thousands of dollars, and PS is the price of the stereos with the technical specifications needed to have an excellent listening experience. The output given by Excel after running a regression is the following:
DEPENDENT VARIABLE: |
Q |
R-SQUARE |
|||
OBSERVATIONS: |
32 |
0.8270 |
|||
VARIABLE |
COEFFICIENT |
STANDARD ERROR |
T-RATIO |
P-VALUE |
|
INTERCEPT |
39.1 |
10.6540 |
3.67 |
0.0019 |
|
P |
̶ 0.05 |
0.0290 |
-3.45 |
0.0031 |
|
M |
0.06 |
0.01439 |
4.17 |
0.0006 |
|
PS |
̶ 0.0225 |
0.008242 |
-2.73 |
0.0144 |
|
(10 pts.) Assume the price of stereos goes back to $800. How low would income have to be for the firm to exit the market in the long run? In other words, what is the lowest income at which the firm can avoid negative profit?
You are the product manager for wireless headphones and your company has the exclusive license of...
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