Question

I cant seem to get these right and all the material my teacher gives us doesn’t help me understand how

Destination URL Search network Content network Best ad copy A. Facilitate tracking B. granular ad groups C. lower Click Through Rates D. 5% of all web traffic

Answer 1

Destination URL -- Lower click through rates

Search network -- 5% of all web traffic

Content network -- Facilitate tracking

Best AD copy -- Granular AD groups

Ad words -- 95 characters or less

Ad words ads -- Word or phrase commonly searched

Search Queries -- Answer description or symptom of problem, cause, product name

Keywords -- Google's PPC Program

Product names -- Sony BRAVIA KDL55EX7

problem based keywords -- Leaky Faucet

Symptom based keywords -- Stuck in your job

Long tail keywords -- HD radio station

Explicit keywords -- Weekend plumbers in Wayne,NJ