Question

Why might this combination of avant-garde art and mainstream commercial marketing seem curious, even ironic?

Answer 1

Background:

Avant-Garde:

• This term is used in artistic works to explain the personality, style, and attitude of artists such as musicians, filmmakers, and singers.

• People representing avant-garde are famous as compared to the people in their contemporary period.

• For example, Picasso’s paintings represented avant-garde because they signified artistic works that attracted the audience.

Mainstream commercial marketing:

• Advertising culture is too generic or common for all the artists such as musicians, filmmakers are called mainstream marketing.

• Advertising companies use marketing techniques to promote the films and music to increase profits and sales.

• They often associate and misuse the term avant-garde to launch new artists in the modern era.

Analysis:

Avant-Garde and mainstream commercial marketing seem strange because:

• Mainstream cultural artists such as musicians, dancers, and film-makers used the term “Avant-Garde” to spread the interest of trending music and fashionable arts among the audience.

• Avant-Garde, artists of the ancient era have a class that differentiates from the modern era of artists and filmmakers.

• It is a general belief among the musicians and other artists to use Avant-Garde even though they may not be famous for their contemporary league.

• For example, filmmakers and artists market their films and music by creating brand ambassadors and associating them with avant-garde.

• Hence, theorists and philosophers removed the usage of the term avant-garde with mainstream cultural advertising because people were misusing the coinage of the term.

• This situation marked an advertising paradigm shift in the marketing area where people used these terms to promote their films and music for enhancing profits and revenue.

• Since the beginning of the 1960s, developing and growing cultures have stopped the continuation and trend of advertising cultures which dominated back in the ancient era.

• Modern society perceives the advertising cultures to be general and common because there are no innovative practices taken to create films, music, or other artistic forms.

• New-age, filmmakers and musicians implement new technologies and methods to enhance the viewership, which the audience does not view as avant-garde.

• The advertising culture has changed from the ancient era of historical times, where people have changed their thoughts and perceptions of the films being too generic.

• The films and music belong to an era of mass cultural advertising and promotion with the sole purpose of improving business values.

• Industrialization turned avant-garde artistic works with the replacement of mainstream cultures to increase film budgets and several musical songs.

• The advertising industries focus on improving business profits and sales without focusing on the quality of songs and films released.

• Hence, the audience does not feel a connection with the trends of music and films that are released.

• The mainstream culture now focuses on social status and class by making films and music.

• The advertising culture witnessed a paradigm shift to promote music and films to increase industry revenue and profitability.

• Filmmakers and musicians do not target their films or music on consumer habits and decisions rather than have adopted a culture to increase advertising sales.

Conclusion:

• Advertising industries use the terms Avant-garde interchangeably with mainstream marketing to increase profits and sales.

• We have discussed the reasons avant-garde and mainstream commercial marketing seems ironic.